In today's fast growing market place consumers are demanding immediate service, customized products, and easily accessible information. As quick response (QR) bar codes continue to grow, businesses can more easily connect online with consumers via offline channels. QR is a technology that enables someone to quickly connect to a designated webpage by taking a picture of a special bar code.
So what does this mean for consumers?
So what does this mean for consumers?
- Easily accessible product information. Say that you’re struggling with how to work your TV. On the back there is a QR – simply scan it with your smartphone and boom – a manual pops up.
- Quick ordering. If you see something in the window of a shop, but it’s closed, you can scan the bar code on the product and be directed to an easy order screen.
What does this mean for e-business?
- This allows for a time to please and surprise customers on "virtual impulse buying". If they like something, and can scan a QR on their phone, they could be presented with a special promotion only offered for QR users. Since they already showed interest in the product, there is a better chance they will continue with an order.
In 2011, Nielson predicts that 51% of all Americans will own smartphones. Thhis is a huge market to tap into for context-sensitive marketing. The challenge lies in whether or not consumers will feel comfortable taking pictures of these QRs. It will require a mutual understanding between businesses (offering meaningful information and distributing the QRs) and consumers (willing to take a picture of them). Time will tell if consumers will change their behavior to “virtual impulse buying”.
source: http://mashable.com/2010/11/11/online-offline-marketing/
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