As discussed in class on Wednesday, online communities and collaboration have evolved over the years into now very powerful tools and resources. Mashable has posted the nominations of the “Best Social Media Management Tool” – each of which help manage social media, but also seem to further expand collaboration. Of the five tools, two stick out as important players in bridging the gap between communities and collaboration (and the measuring of its effectiveness).
CoTweet is a tool that organizes all a company’s social media accounts into one dashboard. Furthermore it allows for managers to collaborate on specific campaigns or even consumers. Coworkers can see all activity on social media and “…Can make responses more relevant as team members with certain knowledge bases can handle appropriate questions and comments from followers.” This collaboration allows for the best possible answer an interested consumer can receive with now a better potential of translating them into a sale.
HootSuite is another tool that brings together social media with collaboration. A little different than CoTweet, it focuses more on the market the company is reaching out to – providing bios, a ‘Klout’ score and links to their homepage. Upon further analysis and sharing this information among coworkers, Hootsuite is a good tool to better understand your customers, thus making better decisions of segmentation and targeting.
Although not making a whole new category in the community and collaboration timeline, these tools help understand who is talking about you, why, and how to better fit their needs.
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